| Alex Toys |
Alex Toys' mission is to provide children with quality creative products that foster personal expression and self-esteem. When people say something is "child's play" they usually mean that it's simple. In truth, child's play is anything but simple! Children do more than entertain themselves as they play. The bestchildren's activities certainly provide lots of fun, but they also open children's minds and hearts to new ideas, new worlds, and new skills. These new areas of exploration allow children to discover who they are and express themselves in creative, self-affirming ways. They began Alex Toy in 1986 with a line of high quality basic arts and crafts products for children. Over the years, Alex Toy has expanded to include many different products for the arts and sciences. Every ALEX Toy product is designed to give children the freedom to imagine and the confidence to create. Many ALEX Toy products have received the most prestigious honors in the industry. Alex Toy products received awards for the most innovative, engaging and outstanding products of the year from many highly recognized magazines and consumer toy review organizations.
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